Cream magazine is a quarterly streetwear magazine and lookbook for women featuring contemporary designers, influencers, and figures in the industry. The magazine provides readers a look into brands upcoming seasonal collections.
Process
The streetwear scene has drifted in a more corporate direction since large chain stores and investors saw the financial potential in the niche market. The goal of Cream Magazine is to instill a sense of the gritty nature that streetwear originally had in the 90's, but with feminine appeal, bringing back the original essence of what the streetwear lifestyle was.
Process
Overlaying typography, and bold photography treatments give the magazine a counter culture feel, while still maintaining a modern and feminine essence. The masthead uses an altered version of Knockout for a bold, in your face look and feel that streetwear initially had. A border treatment of vibrant colors that change on each issue is used to ground the photography and direct the focus to the female feature of the cover.
