Ideapros initial identity system only consisted of a logo and simple color palette. To give the brand more depth with visual language, the identity system was enhanced adding new typography and an expanded color palette which enhanced the brands professionalism.

IdeaPros initial site was lacking in typographic structure, which caused the site to lose clarity and key points in delivering information.The new type system and refreshed layout created stronger hierarchy and allows for better absorption of the brands content and message.

As lead generation was a big marketing component for IdeaPros and reaching new entrepreneurs, a landing page was developed for the company. The copy was carefully crafted to deliver just enough information to inform, but not be overwhelming. Three call to action zones are at various points on the page to help guide user interaction and submissions.

The new design helped users absorb more information by eliminating the clutter, providing more effective space between modals, implementing a sound typographic system and paying careful attention to how and where the information was delivered through the new design